Girlfriend Collective
Role: Creative Project Manager
Girlfriend Collective sought a creative partner to help reposition, restrategize and redesign. Founded on sustainability, inclusivity and approachability, Girlfriend Collective had found that what were once their differentiators had become industry table stakes. Without losing their progressive DNA, the brand wanted to push a new vision, reaffirming their claim in the space. The new Girlfriend Collective identity is a bold assertion of purpose. The new site for the brand also reflects the new strategy and identity components with an elegant interface. The brand’s stellar audience reviews are elevated on product pages. Hero assets are balanced by detail shots executed with precision and romance.
