FFORME
Agency: Hugo & Marie
Role: Creative Producer/Project Manager
Hugo & Marie was engaged to launch FFORME, a new American luxury womenswear brand. Working closely with the founders and creative director, our team built upon their existing brand identity and design ethos to develop tone of voice guidelines and establish communication pillars for the brand, along with design of packaging, printed and digital lookbooks, OOH, and other brand collateral. We also designed their e-commerce flagship website, developing and launching the site on Shopify. Our team continued to collaborate with the brand on web updates, design, and art direction, from digital to print collateral.
