Nathan James

Below is a sample of work and projects I completed while working with Nathan James, a startup B2C/DTC e-commerce furniture brand also selling on Amazon, Home Depot, Wayfair, AllModern, etc. The brand has been featured on PopSugar, Refinery29, NY Mag, Real Simple, Forbes, House Beautiful, and Cosmopolitan.

Nelson Product Video

Creative production of a live-action and CGI lifestyle product video for Nathan James used on retail partner sites including Amazon, Home Depot, Wayfair, etc. as well as social media to promote their Nelson stool product line.

I worked with an external video production studio to produce the video in-studio and then worked with our internal CGI artists to produce the latter CGI extension of the video and connect the two.

Role(s): Creative production/project management

Theo Product Video

Creative production of a live-action lifestyle product video for Nathan James used on retail partner sites including Amazon, Home Depot, Wayfair, etc. as well as social media to promote their Theo shelf product line.

I worked with an outside video production studio to produce the video in-studio.

Role(s): Creative production/project management

Wrote product descriptions and other marketing copy to promote products across retail partner sites such as Amazon, Wayfair, Home Depot, etc.

Role(s): Copywriting

Sample: Nathan James Theo Collection on Home Depot (homedepot.com). Ecommerce product collection description/copywriting by Veronica Jancuk.

Ecommerce Copywriting

Managed production, provided creative direction, and personally styled product to produce CGI imagery for promotion of products during certain holidays/seasons or and for other marketing initiatives as needed to promote products across retail partner sites such as Amazon, Wayfair, Home Depot, etc.

Role(s): Creative production, creative direction, stylist

Sample: Summer/Fourth of July CGI bar cart merchandised by Veronica Jancuk - for Nathan James on Home Depot (homedepot.com).

Digital Merchandising

CGI Photo Styling by Veronica Jancuk

Oversaw social media, planned social calendar and strategy, and created content through the styling and production of 3D product photography and videography for Instagram, Pinterest, and Facebook.

Ran a 30 Desks, 30 Days gift campaign during the COVID pandemic to give away one free desk each day to people newly working at home.

Created interactive content like this Pinterest story with tips on how to style a coffee cart

Results: Helped increase social media audience organically by almost 60% in the first 6 months of account management.

Role(s): Social Media Management, Creative Direction, Content Creation

Graphic Production Artist: Brittney McCartin
3D Artists: Wemage Studios

Social Media

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